Far more people read the listing than ever reach the homepage, tornado season especially. Where the two disagree about hail-stripped roofs, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a storm shelter and roofing outfit, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever tornado season changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to the Plaza District and found it shut.
Draw the radius where you genuinely go. Inside the Kilpatrick, with the outer metro on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and storm weeks
Nothing earns a one-star faster than a wasted drive to the Plaza District. Load the holiday hours in advance rather than repairing it after a complaint.
Set them the day a storm crosses. If the whole crew is out on inspections and nobody is at the shop, the listing should say exactly that.
Recent photographs, not a logo
A listing showing hail-stripped roofs from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from the Plaza District for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a hail-stripped roof should arrive already reading about a hail-stripped roof.
Areas behave the same way. the Plaza District in the query means the Plaza District on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a hail-stripped roof is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a hail-stripped roof while a May afternoon under a tornado watch is going on. That reader is the person you are talking to.
